WELCOME TO MY PORTFOLIO
Please browse the different sections to see examples of copywriting across a wide range of camapaigns, markets and objectives.
WELCOME TO MY PORTFOLIO
Please browse the different sections to see examples of copywriting across a wide range of camapaigns, markets and objectives.
Websites and Landing Pages
Turning propositions into clear, persuasive customer journeys...
I write websites and landing pages with a purpose – whether that's generating an enquiry, capturing a lead, booking a consultation, starting a trial or making a complex service easier to understand.
My involvement often starts before the writing. I research the market and audience, help define the proposition, plan the page architecture and customer journey, and then write the copy that brings everything together, including offers and CTAs.
Email Marketing
Turning inbox attention into interest, leads and enquiries.
I write email campaigns that give people a reason to open, read and respond - from cold B2B lead generation and lead-magnet campaigns to nurture sequences and promotional emails.
My involvement often starts with the strategy: identifying the audience, developing the campaign hook or offer, and planning the sequence before writing the copy that moves prospects towards action.
Advertising
Turning attention into action – and advertising spend into measurable results.
I create advertising campaigns built around a clear proposition, a compelling reason to respond and copy designed to turn scrolling prospects into leads, registrations and enquiries.
My involvement often goes beyond the words - from developing the campaign hook and offer to lead magnets, creative concepts and the customer journey that follows the click.
Content, Case Studies & Strategy
Content, Case Studies & Strategy - Longer-form content that informs, persuades and demonstrates expertise.
Not every copywriting brief is about getting an immediate click or enquiry. I also write longer-form content designed to explain complex subjects, demonstrate expertise, build credibility and give prospects useful reasons to engage with a business.
My work includes blog and thought-leadership articles, case studies, brochures and guides, as well as the positioning and strategic thinking that often sits behind the finished copy.
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